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Pu'er Coffee: build a Brand and enter the Market

Pu'er Coffee: build a Brand and enter the Market

"during this Pu'er trip, we saw the great potential of the Pu'er coffee industry and look forward to further cooperation with excellent local enterprises in international and domestic trade and brand building." This is the high praise given to the coffee industry by the Austrian enterprise delegation when they came to Pu'er for an inspection.

2014-06-03
The chain coffee chain has a strange trick and the theme store plays the special card.

The chain coffee chain has a strange trick and the theme store plays the special card.

Optimistic about the future of coffee and tea, Xu Guangyu, general manager of unified Starbucks, said that next year, Taiwan Starbucks will expand its skills, enrich its products, introduce plastic capsule coffee machines, hanging ear coffee bags, etc., in addition to theme stores and nostalgic shops, add a specially designed topic store. In addition, Starbucks will be the first to launch Starbucks online stores in Asia since October. Next year, it will expand its scale and integrate physical channels.

2014-04-27
Top 5 Coffee Chain Coffee Brands in the World

Top 5 Coffee Chain Coffee Brands in the World

Coffee is the most popular drink in the world, with about 2.25 billion cups of coffee consumed worldwide every day, making it one of the most important commodities in the world. Brazil is the world's largest producer of green coffee beans, with more than 5 million Brazilians engaged in coffee-related industries. In the Western world, 80% of hot drink sales at many local restaurants and convenience stores come from coffee. Although global coffee demand is not

2015-03-31
Starbucks is lost again?

Starbucks is lost again?

Starbucks finally made its move. Starbucks recently announced the full launch of its new logo. The mermaid representing Starbucks finally broke through the limitations of the coffee cup and swam to a wider area. Starbucks 'logo in China is gradually changing. A few days ago, Li Jing, public relations director of Starbucks China, told the reporter of China Enterprise News that all coffee cups are now

2016-09-21
Pu'er Coffee-- shaping the Brand

Pu'er Coffee-- shaping the Brand "sharpening the knife to the Market"

To improve the quality of Pu'er coffee in the second half of 2013, Pu'er newly planted ecological coffee garden of 70, 000 mu, coffee area has reached 716000 mu, put into production of 340000 mu, output of 45000 tons, agricultural output value of 780 million yuan; export of 36000 tons, earning foreign exchange of 79.32 million US dollars. There are 386 coffee enterprises registered for industry and commerce in the city, with more than 247500 coffee employees, and the newly established farmers' coffee professional contract.

2014-08-29
GouBuLi is going to open a coffee chain and open 200 new stores in the next five years.

GouBuLi is going to open a coffee chain and open 200 new stores in the next five years.

Tianjin GouBuLi Group, a Chinese time-honored brand with a history of more than 150 years, announced yesterday that it had successfully won the permanent right to use Colorado, Australia's largest coffee chain, in China. This means that GouBuLi has become the owner of this well-known international brand in the Chinese market and a sharp weapon for GouBuLi to expand China's local catering market. Zhang Yansen, chairman of Tianjin Goubuli Group, said that the enterprise

2015-01-22
What is the demand for coffee in China?

What is the demand for coffee in China?

With the globalization of economy and trade, China has introduced a lot of foreign brands, including successful examples and failure cases, and the most important thing often does not depend on the business model of foreign brands, but on the understanding of Chinese market consumers. When it comes to the most successful case, Western retail concept foreign coffee shops are booming in China. According to a report on the Financial Times website on December 29,

2015-09-08
Starbucks acquires Costa Rican Farm to expand Farmer support Project

Starbucks acquires Costa Rican Farm to expand Farmer support Project

SBUX has bought a farm in Costa Rica, the first of its kind, as the operator of the world's largest coffee chain works to expand farmer support programs and secure ethical sources of coffee beans, Beijing reported. Starbucks CEO Howard Schultz (Howard Schultz) sent a message

2014-04-27
Introduction of the chain stores of the top five coffee brands in the world

Introduction of the chain stores of the top five coffee brands in the world

Photo: Huang Wei Coffee is the most popular drink in the world. at present, the world consumes about 2.25 billion cups of coffee a day, making it one of the most important commodities in the world. Brazil is the world's largest producer of raw coffee beans, with more than 5 million Brazilians working in the coffee-related industry. In the western world, coffee accounts for 80% of hot drink sales in many local restaurants and convenience stores. Although coffee from all over the world

2015-07-06
How dependent are Starbucks and KFC on China?

How dependent are Starbucks and KFC on China?

Ambitious starbucks is expanding in china, but customers who don't stick around are a big obstacle to its expansion there, a report said wednesday. Customers love the stores so much that they sit for hour after hour and sometimes don't even buy a cup of coffee. In fact, despite their phenomenal expansion in China, these multinationals still account for only a fraction of their global sales in China.

2014-04-27
American Coolang Coffee expands from the airport to the urban area, competing for a new blue ocean of business coffee.

American Coolang Coffee expands from the airport to the urban area, competing for a new blue ocean of business coffee.

American Coolang Coffee has expanded from the airport to the urban area, competing for the new business coffee Blue Ocean American Coolang Coffee. It has always achieved an unshakeable position in the industry with its own strength. When it entered the terminal of the Capital Airport in 2003, it became the benchmark of the Capital Airport, endorsing China's high-quality catering service industry. It is understood that in the past 10 years since its establishment, Kulang Cafe has been well received by financial figures and cities all over China.

2014-05-29
Giants such as Starbucks and Pacific Coffee will open 250 stores in Costa in three years.

Giants such as Starbucks and Pacific Coffee will open 250 stores in Costa in three years.

As an imported product, coffee is not only a kind of drink in China, but also a symbol of a new way of life. Cafes are springing up in big cities such as Beijing and Shanghai. Despite the global economic downturn, international coffee giants have increased their investment in China while cutting stores in their home market. Recently, Aix, Starbucks, Costa and other international well-known coffee companies

2014-04-27
China's coffee market will reach 300 billion yuan in 2020

China's coffee market will reach 300 billion yuan in 2020

In recent years, more and more Chinese people have begun to taste Western drinks on the tip of their tongues, with coffee undoubtedly bearing the brunt. Annual coffee production in China will double in the next five years and may increase again if demand is sufficient and prices allow farmers to profit, executives at Volcafe, the coffee division of EDFMan, the UK commodities trader, said on November 10th. This year's domestic coffee

2016-09-03
Korean Wave attacks Korean Coffee China challenges Starbucks

Korean Wave attacks Korean Coffee China challenges Starbucks

According to the China Business Information Network industry research report, by the end of 2013, the number of cafes in China was about 28000, including more than 8400 chain cafes.

2014-08-27
Starbucks'

Starbucks'"black apron" strategy

In the New World (600628, stock bar) mall, which is regarded as a landmark of Chongwenmen in Beijing, Starbucks and McCoffee are only 30 meters apart, as well as two COSTA restaurants and a Pacific Coffee (601099, stock bar) nearby. This is a microcosm of Starbucks' current situation, and it is difficult for this Chinese coffee culture mentor to continue to monopolize China's chain coffee market.

2014-08-15
With fierce competition in the coffee market, how can Nestl é maintain its position as the leader in the industry?

With fierce competition in the coffee market, how can Nestl é maintain its position as the leader in the industry?

Increasingly fierce competition Nestl é faces all-round competition, but the rise of JAB should exert the greatest pressure on Nestl é. JAB is controlled by the German billionaire Reimann family and its brands include Jacobs,Douwe Egberts,Caribou and Keurig. The rapidly expanding JAB has also been compared with the private equity fund 3G Capital, which is 3G Capital.

2016-08-22
Foreign coffee chains are growing rapidly in China and are becoming diversified.

Foreign coffee chains are growing rapidly in China and are becoming diversified.

According to the Financial Times, many foreign brands and business models have met their Waterloo in China, from Best Buy to BQ. However, the Western retail concept of foreign coffee shops, which was perhaps the least likely to succeed, has flourished in China. Although China has a history of drinking tea for thousands of years, coffee chains from the United States, Britain and South Korea

2015-01-07
An average of 20-30 new coffee shops in Hangzhou are expanding rapidly every year.

An average of 20-30 new coffee shops in Hangzhou are expanding rapidly every year.

The coffee shop will be as busy as my grandmother's house, and it will take an hour to eat hot food. Such a scene appeared in a newly opened coffee shop in Queen's Park, Wulin Road, where the owner played waffles and was very popular with diners. Recently, Hangzhou is not the only new coffee shop. Cold smoke, Landmari, Xiao living room, tea honey and Ruijing are all literary and artistic flavors.

2014-04-27
The coffee market in Japan is growing.

The coffee market in Japan is growing.

On August 16, according to Japanese media reports, Japan's domestic coffee market continues to expand, although the population is decreasing. By 2015, the consumption of coffee such as households and large chain stores has set a new history for three consecutive years, and the import of raw beans has also been increasing. Different brands of coffee in convenience stores actively participate in the market.

2016-08-17
The coffee market in Japan is growing.

The coffee market in Japan is growing.

Japan's domestic coffee market continues to expand, although the population is shrinking, as of 2015, the consumption of coffee such as households and large chain stores has set a new history for three consecutive years, the import of raw beans has also been increasing, and different brands of coffee in convenience stores have actively participated in the market.

2016-08-22
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